Hey, I'm Bella!

I didn't start in venture capital, or even know I wanted to be in business. I started at 13, teaching myself American Sign Language after my sister lost her hearing and posting my learning journey on TikTok.

It grew to 100K followers over a couple years, and content wasn't just a hobby anymore. It became how I made money and how I learned to be self-sufficient. That was my first lesson in entrepreneurship.

Being a creator taught me that creators are founders. You're the product, the marketer, and the brand. You figure out who you're talking to and why they should care.

That obsession pulled me into startups. I kept meeting founders with great ideas who couldn't get anyone to understand them. So, I ended up running Northeastern's venture accelerator, IDEA, where I worked with 500+ founders, allocated over $100K in grants, and started Boston's largest intercollegiate pitch competition, Pitch-A-Thon.

Now I'm at FoundersEdge, investing in pre-seed founders changing user experiences with AI and writing about great storytelling and building in public for founders and those alike!

What I learned: it's rarely the product that makes someone fundable or memorable. It's whether they can tell the story. Most can't. I help them figure it out.

Let's chat!